Smart Watch Apathy
It’s amazing how a rumor from what feels like ages ago stating Apple may be making a “smart watch” caused such a dramatic ripple through the tech industry. The slow, predictable attempts to beat Apple to the punch are reminiscent of the swell of news about “slate” computers just before the launch of the iPad. Trouble with this approach of course is that Apple doesn’t really wear its heart on its sleeve, who knows what direction they will take its users in.
Whenever I think about smart watches I can not help but imagine a late night infomercial selling the idea complete with black and white disaster footage of mobile phones slipping out of hands and crashing to the ground as users helplessly try to pull them out of their pocket. Smart watches are a perfect example of a forced evolution of technology. While most technology progresses naturally, attempts such as this feel as though they were born out of a lack of fresh ideas and emanates a desperation to innovate before Apple makes it’s next move. The real question in this flood of reporting and opinions on the idea that I don’t see asked enough is do we really need another hardware platform right now? I have to give credit where its due, that Android Wear propaganda video sure does make you think we do.
The problem here is that the idea of a smart watch feels dated no matter how modern you try and make its interface look. In todays market the idea is an exercise in frivolity and tries to solve a problem that doesn’t exist. Do you really think Dick Tracy would care about his watch if he had an iPhone in his pocket? Many seem to forget that much of what has defined changes in the consumer tech market over the years are simple claims of contradicting physical attributes among competitors. Bigger, smaller, thinner, longer, stronger, faster. It is a culture of gullibility and marketed desire. New for the sake of new.
We are at a point though where there is still so much to be explored and fine tuned within existing, established platforms. Unity of data and information among devices and multiple platforms is still far from being fully efficient or reliable. The idealistic vision of future technology that most of us picture in our minds is impossible without more of a mutual respect among competing platforms.
The only concept entering the market with any honest potential for wider adoption is the continued development of activity tracking wearables and it’s not at all surprising that Apple pundits are gently nudging readers toward the idea of Apple working on something other than a screen strapped to our wrist. Seems obvious enough considering their addition of an activity tracking chip in the 5s.
While competing players in the market are more savvy and persuasive than ever before, there is still plenty of room for them to sweep all these hyperbolical concepts under the rug and latch onto whatever the mass market decides to accept ignore. Never underestimate the tech industries ability to turn a blind eye to failures.
In a world where social media has groomed us to be comfortable sharing our lives loudly it seems inevitable that semi-intrusive technology will continue to grow and take advantage of this fact over time. I’m just not sold on the idea of smart watches both currently on the market and waiting in line to be released, being the next big thing.
(The watches pictured above are made by Uniform Wares, YoungDoo and I bought them together to celebrate our wedding and I love them. Though they no longer make the model seen here they have plenty of other great watches to choose from.)